Welcome to disruptive thinking:

Disruptive Thinking is a business development & marketing consultancy. We work with clients who want to innovate, adapt and grow by focusing on the people, processes, teams and tools within organisations.

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Our Approach

We believe that organisations and individuals are truly effective when harnessing the power of both the technology and tools at their disposal, and the human processes, team dynamic and culture behind the company. This spans across business development, sales and marketing - a business’ output across these functions is only as powerful as the individuals, tools and processes behind the delivery.

We focus on strengthening both the human and technical infrastructure within an organisation, and how these elements can come together holistically in order to deliver results across sales and marketing in a fully accountable way.

Our strategic consultancy services have grown from our years of experience in the dynamic and competitive arenas of digital media, marcomms, publishing, events, business growth and project delivery. Using knowledge and insights from what didn't work as well as what did, Disruptive Thinking saves businesses the valuable time, effort and resource needed to achieve their goals and enable cultural and technical growth.

For the best commercial outlook organisations must innovate, adapt and invest in both their people and their tools to truly evolve, scale and survive.

Get in touch if you need a helping hand driving change within your organisation.

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Our Services


Marketing & Commercial

We consult on effective marketing and sales strategy, helping clients to plan, implement and optimise an effective and sustainable approach.

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Processes, People & Teams

We enable clients to maximise their team output. From people planning to running bespoke workshops and identifying efficiency gains, we help a range of different size organisations to develop, focus and grow.


Technical & Digital

We help clients make decisions around technology investments, from technical brief to commercial and human gains. We offer end to end project management support from initial ideas through to execution and iteration - from core projects such as website builds, CMS development or CRM integrations to bespoke technical projects.

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What our clients think

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We met Yiuwin and Amy through a startup event and were impressed by their drive and proactivity. We required some digital marketing support and wanted people with a can do attitude and have no regret in selecting Disruptive Thinking. Yiuwin and Amy have helped enhance our digital strategy, relaunch our website, improve our data flows and back engine analytics, all without fuss and at speed without impacting quality. I would highly recommend them.

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We worked with Yiuwin & Amy to drive our marketing communications strategy over our events season, where they helped us to successfully deliver our campaigns and manage a series of workshops over our busiest period of the year. We absolutely couldn’t have done it without their support.

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Yiuwin and Amy have supported us in developing new client solutions by bringing technical expertise and experience, but also by making sure they really understood how we worked as a team and as a business. By working with Disruptive Thinking we’ve been able to expand our own capability, increase our knowledge both strategically and technically and improve our commercial performance.

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Disruptive Thinking really stepped up to the mark when we needed it most. We were running an international project with the British Council and required, at relatively short notice, an experienced consultant to deliver a business development workshop to digital SME and hub leaders at a business bootcamp in Mokrin, Serbia. Disruptive Thinking developed a comprehensive and engaging workshop which focused on core planning skills that can be applied to a wide range of businesses regardless of type, size or sector. The success of the workshop was reflected in the positive response by participants to engage in the tasks that were set and consider how new methods could be applied to improve the overall performance of their business.

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