About us
About Disruptive Thinking
We’re a strategy-first sales, marketing and operations consultancy that offers hands-on agency support, built for ambitious businesses that want to grow - sustainably, efficiently, and with purpose.
Founded in 2017, based in Devon and the South West, HubSpot certified and a proud B Corp, Disruptive Thinking is led by Yiuwin Tsang and Jenny Howell, who together bring over 40 years of experience across growth strategy, operations and digital transformation.
Yiuwin is a commercial strategist with a background in business development, digital and revenue operations. He’s worked with startups, scale-ups and global brands to unlock new growth - and brings a sharp eye for spotting what’s holding a business back. Jenny is the engine behind delivery: an experienced operations director who makes the complex feel simple, keeps projects running smoothly and brings clarity to fast-moving teams.
Together, they blend strategic thinking with hands-on execution, working as an extension of your team - backed by a trusted network of creatives, developers, and subject experts to call on when needed.
Find out more about our commitment to our clients here.
About Disruptive Thinking
We’re a strategy-first sales, marketing and operations consultancy that offers hands-on agency support, built for ambitious businesses that want to grow - sustainably, efficiently, and with purpose.
Founded in 2017, based in Devon and the South West, HubSpot certified and a proud B Corp, Disruptive Thinking is led by Yiuwin Tsang and Jenny Howell, who together bring over 40 years of experience across growth strategy, operations and digital transformation.
Yiuwin is a commercial strategist with a background in business development, digital and revenue operations. He’s worked with startups, scale-ups and global brands to unlock new growth - and brings a sharp eye for spotting what’s holding a business back. Jenny is the engine behind delivery: an experienced operations director who makes the complex feel simple, keeps projects running smoothly and brings clarity to fast-moving teams.
Together, they blend strategic thinking with hands-on execution, working as an extension of your team - backed by a trusted network of creatives, developers, and subject experts to call on when needed.
Find out more about our commitment to our clients here.
Our values
Collaborative teamwork
We believe that the strength of our work lies in the strength of our team and making sure everyone’s voice is heard.
Pride in our work
We strive for excellence in every task, and our commitment to quality is evident in every detail.
Getting stuff done
We’re action-oriented and results-driven, always focused on executing ideas and delivering tangible outcomes.
Making a social impact
Our work is guided by a desire to leave a meaningful mark, creating value not just for our clients, but for society as a whole.
Transparency
We believe in being open, honest, and accountable in all our dealings, whether it’s with clients, or within our team.
Protecting the environment
By prioritising sustainability, we’re playing our part in safeguarding the planet for future generations.
Our values aren't just words on a wall - they’re principles that guide everything we do.
These values shape how we work, interact, and approach each project, ensuring that we remain true to who we are as a company. By living our values we not only achieve success in business but also create a positive impact on the world around us.
Let’s crack on.
Want to find out more about how we can help? Lets chat.
Book a call now to start exploring a strategy and how we can help execute to power your business to its full potential.